SEO Software: Pros and Cons
SEO Tools: Pros and Cons
One of the common trends in a nowadays SEO is a tendency to abandon utilizing automated SEO tools. It is even said that using automated software can harm your search engine positions. On the other side of the coin, search engine optimization is a sphere where the volume of tedious routine work is huge. Performing all of it yourself is much more complex and is a real waste of time. So in this text we will split different SEO software into groups basing on its purpose and will try to determine which actions can be performed by hand indeed, and which ones are better to apply automatically.
1) Content creation. There are hundreds of tools that provide automatic synonymizing of any text. There are ones that even claim to create human-readable texts created absolutely automatically. However, until software will learn to comprehend the sense of a text, they won’t be able to provide a more or less quality automated content. That is why this task should be performed 99% manually for now. Hire a good copywriter and create a good, unique content for your website, instead of putting those money into some “powerful” utility that does this automatically.
2) Building backlinks. This is the second vital SEO task, though someone could name it the first. A quality link building needs you to examine many of potential link partners and filtering only those sites that are highly related to your one, having a quality text and a trust rating at the same time. Such operation can be automated a little, because you don’t have to discover potential linking websites manually. Nevertheless, the final judgement still is upon you. It is you who should consider the quality of websites and evaluate their relevance to your website. Locating link partners is as low as 10% of the entire job. The rest is performed manually.
3) Monitoring search engine rankings. Generally, you need this to value your efforts – whether you’re doing ok, or your activity doesn’t hit the target. One of the biggest mistakes here is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Usually you don’t need that amount. If your site isn’t found within the first 20-30 ranks – nobody locates it anyway. So in a SEO sphere it is better to limit web ranking checks with first 40-50 results. However, if there is a large amount of keywords to control, the process may still use up a large amount of time. And here is where an automatic tool is really irreplacible! With an automated rank monitor you can save quite a few of hours comparing to what you would spend if did that yourself. However, you should only use search engine friendly software, to prevent possible difficulties with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Discovering keywords related to your industry is another job that is automated easily. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can save a lot of time and lose virtually nothing. There are a lot of ways of finding good keywords and many of them can be dug through automatically.
To summarize the above, every SEO task needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still want you to work with your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking